Privacy Policy

1. Introduction

BlueLane Co., Ltd. ("BlueLane", "we", "us", or "our") is a premium on-board courier and hand-carry logistics company headquartered in Khon Kaen, Thailand. We provide time-critical shipment services for industries including semiconductor manufacturing, medical devices, and electronics supply chains.

This Privacy Policy explains how we collect, use, store, protect, and share your personal information when you use our website, tracking platform, courier application, or engage our services. By using our services, you consent to the practices described in this policy.

2. Information We Collect

We collect the following categories of personal information:

• Contact Information: Name, email address, phone number, company name, and job title provided when you request a quote or contact us.
• Shipment Data: Origin and destination addresses, package contents, tracking IDs, flight details, customs documentation, and delivery confirmations.
• Courier Information: Full name, email, phone, nationality, passport details, languages spoken, home city, and travel availability for individuals applying to become couriers.
• Location Data: Real-time GPS coordinates of couriers during active shipments, recorded with timestamps and accuracy metrics.
• Account Credentials: Email and password for staff, dispatchers, and couriers with platform access, stored using industry-standard encryption.
• Usage Data: IP address, browser type, device information, and interaction logs when you visit our website or use our applications.

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and manage shipment services, including booking, dispatch, tracking, and proof of delivery.
• To communicate with you about shipments, quotes, inquiries, and service updates.
• To assign and coordinate couriers for time-critical deliveries.
• To comply with customs, aviation, and international trade regulations.
• To maintain chain-of-custody records for high-value and sensitive cargo.
• To process courier applications and manage our courier roster.
• To improve our services, platform performance, and customer experience.
• To prevent fraud, unauthorized access, and other security threats.

4. Legal Basis for Processing

We process your personal data under the following legal bases: your consent when you submit information through our forms; the performance of a contract when we execute shipment services; compliance with legal obligations related to customs and transportation regulations; and our legitimate business interests in operating a secure and efficient logistics platform.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

• Airlines and aviation authorities — For flight booking, baggage check-in, and security screening as required by international aviation regulations.
• Customs authorities — For import/export declarations, duties, and compliance at origin and destination countries.
• Service partners — Ground transportation providers, warehousing partners, and last-mile delivery agents involved in your shipment.
• Couriers — Shipment details, routing, and pickup/delivery instructions necessary for hand-carry execution.
• Legal and regulatory bodies — When required by law, court order, or government authority.

6. Data Security

We implement industry-standard security measures to protect your personal information, including encrypted data transmission (TLS/SSL), secure token-based authentication, role-based access controls, and regular security reviews. Access to personal data is restricted to authorized personnel who need it to perform their duties. Courier location data is only visible to the assigned courier, dispatchers, and administrators.

Despite our efforts, no method of transmission or storage is completely secure. We cannot guarantee absolute security but are committed to promptly investigating and addressing any data breach in accordance with applicable laws.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Shipment records, customs documentation, and chain-of-custody data are retained for a minimum of seven (7) years as required by international trade and tax regulations. Courier location data is retained for the duration of active shipments and archived for audit purposes.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to access and receive a copy of your personal data.
• Right to request correction of inaccurate or incomplete data.
• Right to request deletion of your personal data, subject to legal retention requirements.
• Right to object to or restrict certain processing activities.
• Right to data portability.
• Right to withdraw consent at any time.

To exercise any of these rights, please contact us at operation@blue-lane.com.

9. International Data Transfers

As a global logistics company, your personal information may be transferred to and processed in countries other than your country of residence, including Thailand, the United States, European Union member states, and other jurisdictions where our couriers, partners, or service providers operate. We ensure such transfers comply with applicable data protection laws and that appropriate safeguards are in place.

10. Cookies and Tracking Technologies

Our website uses essential cookies and similar technologies to enable core functionality, remember your preferences, and analyze traffic. We do not use cookies for targeted advertising. You can control cookies through your browser settings, though disabling them may affect website functionality.

11. Device Permissions

Our courier mobile app requests the following device permissions to provide core shipment functionality:

• Location (GPS): We use your real-time GPS location to track your progress during active shipment missions. Your coordinates are shared with dispatchers so they can monitor your route, coordinate pickups and deliveries, and provide accurate ETA updates to clients. Location data is only collected while you have an active job and have explicitly enabled location sharing.
• Camera: We use the camera to capture proof-of-delivery photos. When you complete a shipment, you can take a photo of the package at the delivery location as visual confirmation that the cargo was handed over to the recipient. This photo is attached to the shipment record and shared with the client as proof of successful delivery.

These permissions are requested only when needed, and you can manage or revoke them at any time in your device Settings. Denying these permissions will not prevent you from using other features of the app.

12. Children's Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post the updated policy on this page and revise the "Last updated" date. We encourage you to review this page periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: